Why Social Media Optimization Works
If you are looking for a social media consultant to help drive your on-line marketing activity to the next level then please take a moment to look around my website to see what I do, and how I can help your business explode with social media optimization.
Social Media Optimisation is key if you are thinking about setting up a social media strategy, as marketing through social networks includes more than purely a facebook page or twitter feed, it’s about promoting your brand to the widest target audience through: -
- Blogs & Articles
- Online PR
- Social Bookmarking
All the above channels are key to ensure maximum exposure online to put your brand above the competition.
The reason why your Social Media Optimisation is important
- Secure your products and services in front of more prospective customers
- Update your ‘followers’ quickly and easily with product and service updates which generates loyalty to your company
- Boost the profile of your company with your consumers, potential customers and search engines to help them locate you time and again
- Most importantly………INCREASE CONVERSIONS!
An overview of each channel listed below provides an insight into the benefits of why it is important to create a bespoke social media strategy with the help of FoundUB4.
[call_to_action title="Need Help With Your Marketing?" tag_line="Why not call me on 020 3239 8474 today, or..." button="Click here!" link="http://www.foundub4.com/contact/" ]
Facebook Advertising
Facebook Pages is a great place for businesses to create a Facebook presence and connect with new and loyal customers.
Add Content
- Populate fan page with comments and information to entice facebook users to become fans & engage on the wall by liking posts and posting comments
Claim Your Place
- Connect your physical store locations to your Page by claiming your Place so people can find you and “check in”
Invite New Customers
- Invite current and new customers to “like” your Page, by creating a highly targeted facebook pay per click campaign focusing on a 10 mile radius of your business locations
Join The Conversation
- Using your Page to post regular updates about your business and provide exclusive offers to generate comments and drive engagement
Build Deep Relationships
- Get to know your fans and make people feel at home by responding to their comments in a predictable, timely way by engagement.
Gaining Valuable Insights
- Learn how your audience is interacting with your Page and make adjustments to increase engagement
Twitter Marketing
Twitter is a great place for businesses to create a proactive on-line presence to build brand awareness and loyalty.
Add Content
- Populate twitter feed with 5 – 10 posts per day to target twitter users at different times of the day.
Targeting Audience
- Source and follow key influencers within targeted locations to help boost brand and increase reach by becoming a part of the twitter community.
Becoming Accepted
- Twitter is more than promotions, it’s a place where “real people” hang out, so by engaging with people and joining in on conversations to increase “likability”
Online Press Release (PR)
Purpose of a online press release
Objective:
- Increase keywords within the SERPs
- Brand presence
- Promoting brands within industry sector
- Generating high quality links
Case Study Outcome:
- Clients received position 1 & 2 on Google for the desired search term
- PR Release generated over 25,000 impressions
- 954 high quality (News Portal) links recorded on Google
Social Bookmarking (Social Networking)
Social bookmarking is a great way on placing your brand in front of your target audience, drive quality traffic to your website and/or social network and aid on increasing your natural search positions.
Here’s a few examples of why social bookmarking is an important element of any social media marketing campaign.
- Increased Traffic - As more and more people read your bookmarked blog post/ web article and vote for it, the more popular it becomes & the traffic to your site increases.
- Increased Visibility & Branding - Submitting to Social Bookmarking Sites puts your blog/website out there in front of millions of people, increasing your visibility ten notches and getting you more branding.
- Get more Links - Each of these Popular Social Bookmarking Sites see tremendous volumes of traffic on a daily basis, if your blog/website has good content on it, chances are that several of these users will link to your content, thus getting you relevant links which will ultimately lead to an increase in your Rankings in the Search Engines.
If you are serious about setting up a social media campaign, I’m serious about becoming your social media consultant and providing the results you need.