If the answer is yes, then you’re missing out on a whole heap of people in need of products and/or services offered by your clients company.

But Why?

The answer is simple, social networking sites like Facebook and Twitter are great to reach out to your audience and keep them informed of what’s going on with your company, and to some extent (when done correctly) a little two way communication. But is that the be-all and end-all?  Personally, I don’t think so.

As some of you may have read already, Google+ has integrated its search with their own social media platform, but it’s also bringing up a variety of other social networking pages within the search results, and that’s where the fun really begins.

This is where search and social media really start to meet, and have a little fun along the way.

Many companies gave up their SEO budget to put into social media, but now it’s a case of incorporating both together to get maximum ROI.

The reason being, is simply because if done correctly, you can use web 2.0 websites to generate high quality backlinks to your website to increase the search positions, while boosting your brand profile at the same time, all without the need of “spamming”.

Okay, so some of you are with me on this, while others are feeling either a little sceptical or uncertain of what I’m getting at.  So let’s put it down, and explain.

1. Your website doesn’t rank that great on Google, so what do you do?
   SEO is without doubt the way forward, so you setup a link building strategy that’ll cost anything from a few hundred pounds, to a couple of grand.
2. Your competitors are on Facebook, and maybe doing pretty well from it, so what do you do?
   Setup a Facebook fan page, and pretty much copy what your competitors are doing by posting links to your website, and hoping that people will post comments/likes etc on your fan page wall

Usually, this is the situations I hear quite often, but it’s usually given to two agencies who might be great at what they do, but are they getting you the best ROI from your budget…. Quite simply, NO!

So what should you be looking for from your marketing budget?

When it comes to online marketing budgets, where is best to spend?  SEO or Social Media? Personally, I would always recommend with FoundUB4, but hey, that’s just me.

What companies really need to look for, which many agencies and social media consultants seem to shy away from is social media optimization.  Now don’t get put off, please stay with me on this one, and hear me out.

To really get the most from any budget, and see results generated on-line as a whole, you need to focus on where you target audience hang out, and what they do when they’re not on Facebook or Twitter, because let’s face it, there’s more to the internet than just Facebook and Twitter.

They read, they learn, and they also share

• They read PR articles, blogs, articles etc. to find out more information about a product or type of service to see what they need to look out for, basically, what’s good and what’s not.
• They learn from this, and then start looking for a company who can provide them with a product or service of what they are after.
• Now they share.  If the information is good enough, they will bookmark for later, share on Twitter and/or Facebook, Digg and Delicious, in addition to a whole load of other social networks that they use dependent on their interests.

So where do you come in on the above 3 points?

Unless your creating articles on a regular basis and syndicating them out to rank high on Google, your missing out like you wouldn’t believe.  Not only are you missing out on an opportunity to generate traffic to your website from people researching on-line, but your also missing out on creating high quality, permanent backlinks to your website and increasing your search positions for the key phrases you need to rank for.

So what do you do now you’ve read this?

Do you disagree with the above, if so, please get in touch, as I would really like to know your thoughts.

Or do you take the first step into consolidating your marketing budget to generate you a higher ROI than ever before?

“Social media is the new word of mouth”. What better way to get people talking about the exotic destinations and first rate service that a travel agency offers its clients than through social media. With a few keyboard strokes and a click, the praises for a resort in Seychelles can travel to the other end of the globe in the blink of an eye.

In contrast to traditional marketing efforts, social media optimization can get some serious marketing, publicity and advertising done at a fraction of the former’s cost. This makes social media invaluable to members of the travel industry who don’t have an expansive marketing budget at their disposal.

The clientele of the travel industry is primarily made up of people who long for something fresh and interesting. Fresh, interesting, entertaining, enjoyable, all these adjectives are also best used to describe the social media platforms that are fuelling the marketing engines of an increasing number of businesses. Whether it’s Tweeting a new travel package or uploading breathtaking pictures of new destinations on Facebook, social media is the new way in which the travel industry is traveling towards rapid expansion.

The Social media also acts as an extremely efficient tool of finding out what travelers want, what kind of destinations and packages would suit them and then letting them know who is providing all of that to them.

From online hotel reservation websites to online cab services in the hill-stations, social media can be optimized for the travel industry to the limit which is defined by the limit of creativity of the industry’s stakeholders.

A PR agency offers a solution, the focus of which is to ensure that all your stakeholders are getting along with you well and are on good terms with the company. . With this aim  PR agencies can better  perform if they somehow get hold of a forum where they can interact and relate with their clients’ stakeholders and add value to their business offerings.

Social media networks provide  PR agencies the platform to deal with any issues that their clients’ stakeholder might have and better undertake crisis management depending on the own situation, requirements and objectives.

Probably the biggest benefit is enjoying the enthusiastic feedback and response of the stakeholders on these social media forums. For PR agencies social media networks work like magic and help them settle the issues faced and  satisfy their clients’ audiences in an expensive manner .

Public relation-ing is about creating a bond and rapport with your target audience so that you can establish a good name for yourself in the market. This is done through managing these people’s problems and keeping them satisfied in case of any unfortunate events faced by the company or the audience so that they start a chain of positive word of mouth for your business.

The nature of a PR agency’s work also adds a vote in favor of using social media networks  because their cost-effectiveness translates into better margins and a competitive. This can be used as an edge  with the help of social media consultancy, which is what we do for you at foundub4. As your social media manager we will give you a competitive edge in your service offerings.

How Social Media Can Help Digital Agencies Increase Their Revenues

Thus, we have witnessed a rise in Digital Agencies as well, as those are the businesses that have benefited the most form the e-business markets. Not only do these Digital Agencies include media agencies that manage the online presence of traditional corporations but they also include online business as well. The reason behind their success and high business growth prospect is that they have access to a wider target market at a relatively lower cost, which increases their profit margins exponentially.

Social Media has an impact on Digital Agencies as well, like all other business, in the way that it drives their online traffic. In fact, a lot of Digital Agencies manage the social media presence of various corporations.  All modern businesses have an active profile of different social media networks to help them keep in touch with their target audience.

With the help of Digital Agencies you can manage your social media presence in a way that your customers are more aware about your product offerings and have easy access to you. Besides, social media helps you deal with so many business issues. Through social media networks you can conduct consumer surveys, test launch your products, marketing survey, brand audits (brand awareness and brand recognition analysis), to help improve your business functions and performance.

Profits starts trickling in once your social media presence becomes popular and you gather a huge fan following because that acts like a testimonial for your product offerings. However, you will need social media consultants to manage your campaign on these networking platforms. At foundub4 we do exactly that for our clients to help them in higher revenue generation.

The service industry is characterized as sales driven through positive customer reviews and recommendations because people consult other’s experiences before trying on anything new. 

How Social Media Can Help You Manage Your Diet Plans’ Business

If you run a company that services its clientele with dietary plans i.e. the health and nutrition management business, then you know that your success depends upon positive word of mouth and publicity. For the reason that this is one industry where people only come for advise or follow your diet plans if they have heard favorable reviews about your service.

One tried and tested method of creating hype about your product offerings is to advertise your diet plan business on social media forums. Knowing that today’s world is extremely health conscious, people are bound to criticize, analyze, and further promote your business if they like your dietary plans for better health and nutrition management.

Social media networks provide a company a great platform to bring together its clients so that they can engage in a meaningful conversation and as a result, they will promote your business themselves because they have found your services to be very useful. This can easily be managed by posting your diet plans online so that clients can get a fair idea as to how you plan to manage their nutrition and health needs and requirements.

By establishing a presence on social media for your diet plan business, you will be easily able to target diet and health conscious people who go to lengths to maintain their health.

Also, by posting up a whole variety of your diet plans on your fan page on social media forums, you will be able to acquire a fan following as you establish yourself as an expert dietician and people begin to like your diet plans.

This can only be achieved with the help of a social media consultancy, which is exactly what foud u b4 is all about. Let us design your social media campaign and you will witness a boost in your profits.

Social Media Optimisation is key if you are thinking about setting up a social media strategy, as marketing through social networks includes more than purely a facebook page or twitter feed, it’s about promoting your brand to the widest target audience through: -

• Facebook
• Twitter
• Blogs & Articles
• Online PR
• Social Bookmarking

All the above channels are key to ensure maximum exposure online to put your brand above the competition.

The reason why your Social Media Optimisation is important

1. Secure your products and services in front of more prospective customers
2. Update your ‘followers’ quickly and easily with product and service updates which generates loyalty to your company
3. Boost the profile of your company with your consumers, potential customers and search engines to help them locate you time and again
4. Most importantly………INCREASE CONVERSIONS!

An overview of each channel listed below provides an insight into the benefits of why it is important to create a bespoke social media strategy with the help of Found U B4.

Facebook Advertising

Facebook Pages is a great place for businesses to create a Facebook presence and connect with new and loyal customers.

Add Content

• Populate fan page with comments and information to entice facebook users to become fans & engage on the wall by liking posts and posting comments

Claim Your Place

• Connect your physical store locations to your Page by claiming your Place  so people can find you and “check in”

Invite New Customers

• Invite current and new customers to “like” your Page, by creating a highly targeted facebook pay per click campaign focusing on a 10 mile radius of your business locations

Join The Conversation

• Using your Page to post regular updates about your business and provide exclusive offers to generate comments and drive engagement

Build Deep Relationships

• Get to know your fans and make people feel at home by responding to their comments in a predictable, timely way by engagement.

Gaining Valuable Insights

• Learn how your audience is interacting with your Page and make adjustments to increase engagement

Twitter Marketing

Twitter is a great place for businesses to create a proactive on-line presence to build brand awareness and loyalty.

Add Content

• Populate twitter feed with 5 – 10 posts per day to target twitter users at different times of the day.

Targeting Audience

• Source and follow key influencers within targeted locations to help boost brand and increase reach by becoming a part of the twitter community.

Becoming Accepted

• Twitter is more than promotions, it’s a place where “real people” hang out, so by engaging with people and joining in on conversations to increase “likability”

Online Press Release (PR)

Purpose of a online press release

Objective:

• Increase keywords within the SERPs
• Brand presence
• Promoting brands within industry sector
• Generating high quality links

Case Study Outcome:

• Clients received position 1 & 2 on Google for the desired search term
• PR Release generated over 25,000 impressions
• 954 high quality (News Portal) links recorded on Google

Social Bookmarking (Social Networking)

Social bookmarking is a great way on placing your brand in front of  your target audience, drive quality traffic to your website and/or social network and aid on increasing your natural search positions.

Here’s a few examples of why social bookmarking is an important element of any social media marketing campaign.

• Increased Traffic - As more and more people read your bookmarked blog post/ web article and vote for it, the more popular it becomes & the traffic to your site increases.
• Increased Visibility & Branding - Submitting to Social Bookmarking Sites puts your blog/website out there in front of millions of people, increasing your visibility ten notches and getting you more branding.
• Get more Links - Each of these Popular Social Bookmarking Sites see tremendous volumes of traffic on a daily basis, if your blog/website has good content on it, chances are that several of these users will link to your content, thus getting you relevant links which will ultimately lead to an increase in your Rankings in the Search Engines.

If you are serious about setting up a social media campaign, I’m serious about becoming your social media consultant and providing the results you need.

Web Design Agencies can help increase your e-business by giving your online presence a professional and polished look. Without the Web Design Agencies a lot of companies will not be able to have a website at all because it is very specialized field, whereby professionals with a web development and designing background can set up and launch a website.

In today’s business world, there is no company or business concern that does not own and run a website to better facilitate their widespread target market.

How Social Media Can Design The Path To Success For Web Design Agencies

Through Web Design Agencies company are better able to establish and manage their websites and make them analogous with their whole corporate persona overall, and a brand character as well for the various brands that they have. A corporate website is a virtual representative of a company, which speaks volumes about what a company is all about. Therefore, it is necessary to have it professionally administered and managed, which is only possible through the services of a Web Design Agencies.

By establishing a presence for themselves at social media the Web Design Agencies will be able to get hold of a low cost advertising medium, where they can display their work portfolio for all the websites that they have designed and thus, bring in more business clients. Also, these Web Design Agencies now design customized profile and fan pages for companies and their brands on the social media forums like Facebook and Twitter by adding different applications and making the pages look like a part of the brand.

A lot of Web Design Agencies specialize in the web designing niche for social media profile designing.  They specifically design company pages on social media networks and generate profits from that only. Thus, social media presence is extremely beneficial and important for Web Design Agencies in the contemporary markets.

At foundub4 you will be dealing with social media experts who have a prior experience in managing the social media presence of Web Design Agencies. Therefore, you can be sure of having your profit margins pike up with our social media expertise.

SEO Agencies are the driving force behind all internet business as they are what push your company to the top of the search engine results’ page and increase your visibility. Without the services of the SEO Agencies a lot of companies will be lost in the mayhem that surrounds the online business industry.

It is with the aid of SEO Agencies that most companies are able to differentiate themselves from their competitors, and stand out among the crowd.

How SEO Agencies Can Increase Their Visibility Through A Social Media Presence

Nowadays, more and more SEO Agencies are coming up so the competition has increased in that particular business segment as well. Therefore, now every SEO Agency needs to distinguish itself from the clutter and the best way to do is to create a presence on the social media. At social media networks these SEO Agencies can not only list and get sponsorships from their clients but can also offer their services to other business concerns as well.

Social media has provided a great business opportunity to the SEO Agencies as now they can have more clients because establishing a social media profile is just half the deal done, you need to do a lot more than that to get noticed. Stating with keywords analysis and keyword optimization, content management, and the similar related services is where they can undertake traffic building for both their clients and themselves.

Social media websites like LinkedIn, Google+, Twitter, and Facebook always show up in the top search engine hit results, usually on the first place. For this reason now SEO Agencies have started providing consultancy on managing companies’ and brands’ profiles on these networks. It is pretty obvious what these social media networks can do for SEO Agencies and their clients because a high page rank and increased visibility results in leads generation and ultimate sales revenues.

At foundub4, we manage the social media presence of SEO Agencies, and generate increased traffic for them, which is something they always used to do for other businesses. So let us manage your social media campaign and we will deliver you a bigger clientele percentage.

Children were already growing up while learning how to use computers and the internet. Furthermore, the age group of kids indulging in a tablet PC or seeing their parents using social networking sites has fallen in the recent years. A toy company can very easily use this to their advantage, addressing doting parents and their kids simultaneously through social media.

To exemplify, Toys “R” Us displayed an impressive use of social media to promote itself when it used Facebook viral marketing during the holidays in 2010. What they did was create an app on Facebook that people could use to take their picture and then superimpose it on the face of a singing doll. The app was located on the holidays tab on the Toys “R” Us Facebook fan page. Social Media optimization at its best! The app was simple to use and was as an igneous was of leveraging the power of social media. Parents placed their little kids on their laps to take their pictures through the app and which store they did their toy shopping from in those holidays is anyone’s guess.

If an industry giant like Toys “R” Us used social media to promote itself, other toy and game companies will do well to take note. Using social media to reach their target market suits the toy and kids games industry well as the nature of using social media is as creative and fun to use as the kids’ playtime. More kids are tuned into the social media channels than ever before, making social media a golden opportunity for toy and kids game companies.

The economy is bad as it is and despite the signs of recovery, car dealers are competing fiercely for valuable auto deals. With the number of potential clients in the car dealers market agreed to be limited, and not expected to jump any time soon, the efficiency of social media optimisation plays a critical role in the survival and success of car dealers.

In today’s economy, it’s safe to assume that a typical car buyer is ready to make the investment as a means to improve his productivity rather than as a matter of convenience. It’s therefore understandable that the most effective way of reaching this efficiency-seeking client will be through an efficient channel, such as social media. How smart it is to catch and hold the attention of a potential car buyer through a well crafted text message that he or she reads while going home in the tube?

One of the great things about social media is that it has a mind (of sorts) of its own. Car dealers have to be smart and thorough in how they optimize social media. However, once they begin their endeavours, the social media will work itself to take their efforts further. Social media avenues such as the giants Facebook and Twitter, are all about sharing. The picture of a young lad in his first automobile that he got at a good bargain will get the eyes of his entire social network (potential clients for car dealers) very quickly and free of cost for the dealers.

A well planned social media marketing strategy, including social networking, blogging, video and even article marketing can help car dealers survive and thrive in the competitive market.