Lead The Way In Social Media Before Your Competition

If your company is looking for new opportunities to expand the reach of your business, your brand and its products and services, Tumblr is an ideal tool to incorporate into your social marketing strategy.

If you have useful and informative content that would capture the attention of potential clients or customers, Tumblr is a great venue for broadcasting that content. A micro-blogging service, Tumblr doubles as a social network with a built in audience of 6.6 million users and growing – many of whom may not have heard of your company, visited your website, read your blog, or followed your Facebook and Twitter pages.

Tumblr is gaining popularity among a younger crowd. For traditional companies trying to build relationships with that audience, Tumblr is winning points among social marketers and public relations in forging relationships with new consumers who they hope will become new customers.

With 6.6 million users, nearly 17 million blogs, and 1.5 billion monthly page view and growing by 400 million more pages every week, Tumblr shows no signs of slowing down. Unlike traditional blogging platforms (e.g. WordPress, Blogger), wherein company executives, industry experts and individuals often post lengthy, deep-thought text about specific subjects, a microblog page is used to create a dialogue with customers by exchanging short bursts of content – sentences, questions, photos, video and audio links.

Creating a Tumblr page enables you to engage your intended business audiences, improve editorial coverage, augment your company blog and drive increased traffic to your website.

Tumblr Communicates

Unlike your website and blog, your Tumblr page is more about communicating with your target audiences and less about broadcasting to them. Somewhere between your Facebook and Twitter pages, Tumblr brings your brand’s reputation, products and services to the public arena, creating chatter that goes on every day in homes or around the office water coolers.

Designed For Creative Expression

Tumblr invites you to enter into a dialogue with your audiences by asking questions, posting individual items of interest, and making comments. Using Tumblr can help establish you, and your team, as experts in your space or industry by providing valuable bits and bytes of information such as a link to an industry news article in which you are featured, a new service video at your YouTube page, or an audio clip of a recent conference speech.

Tumblr is a place people go to share things they really care about, and where audiences are moved to act. Like Twitter and Facebook, Tumblr users decide who to follow.

They can “like” an item, and re-blog it as you would “retweet” or “share”. The same way YouTube embedded links make it easy for a video to become a viral hit, the “reblog” button on all Tumblr posts allows a meme (a newly-coined term that identifies ideas, behaviors or styles that spread from person to person within a culture) to spread rapidly across thousands of blogs with just a click.

Your Tumblr followers also can ask questions and leave messages. If you wish, you also can create a group Tumblr microblog page so that your executives and employees also can contribute. Since each Tumblr blog has its own URL, audiences don’t need to be a member of the Tumblr community to view your posts. The URL makes your Tumblr page available to everyone online.

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